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Understanding Search Engine Marketing (SEM)

Derrick Zinj



search engine marketing

search engine marketingInternet becomes an important tool that you can use for promoting your business easily. When you create your website, you may want to promote this site via search engine. It is not a difficult task to use search engine for promoting your website. Many people call this method as the search engine marketing (SEM). So, what is search engine marketing?

This is a great way to promote website by optimizing some elements of your own website, so your site can be popular in most search engines. You should know that there are two types of SEM that are available today. They are paid campaign and natural method. Here are some good information about how you can use this SEM for promoting your website.


Search Engine Marketing Resources

If you want to learn more about search engine marketing & want some resources to sink your teeth into, you’re going to love some of the below-mentioned SEM  resources.

Paid campaign

This campaign is commonly known as pay-per-click program. It means that you can join this program to allow search engines to display your site on their first page of search result. Your site is going to be placed in the advertisement area. There are some pros and cons about this method. Main benefit of this pay-per-click program is that you are able to get huge responses immediately. You can get a lot of visitors to your website depending on your budget. You are allowed to test the ad copy, response rate, offers, and some other things. However, you need to pay for the expensive price for every visitor coming to your website.

Natural search result

Many people love using this method for promoting their website on the search engine. There is no direct cost that is related with this method. You only need to spend some money for preparing for content to achieve high ranking on most search engines. After your site reaches the first page of search result, you don’t have to pay anything for getting traffic to your website. You are able to get visitors for free as long as your site stays on the first page of search engine. However, you need to have some strategies for getting this natural search result. Working with this method takes time for attracting natural visitors to your site.

There are several tips that you can follow, so you can get natural search results easily. First, you may want to create unique and engaging content. Don’t forget to include your targeted keywords to your page. It is important to have about 3 – 5% keyword density in your website. Keyword density is the total percentage of times when your keyword is included in your site. You also need to create good meta title and meta description. These are two other main things that you should consider in the Search Engine Marketing (SEM) campaign.

If you want to be successful with this SEM campaign, you also need to increase the link popularity. It means that you need to attract other sites linking to your site. You can ask other websites to place your site on their links page. You can also write some articles on the article directories while placing some links pointing back to your website. There are some other great things that you can do in this SEM campaign. You can promote your website on the search engine easily.

Tech Enthusiast, Digital Marketing Nerd, Web Dev Guru. Always interested in staying up-to-date with the latest and greatest technologies. Always interested in writing about Entrepreneurship and non-profits.

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